The Problem I Couldn't Ignore
Agencies and sales teams consistently spot opportunities too late. Intent-based tools are reactive by design — they confirm a decision that's already been made. By the time a signal is visible to everyone, competitors are usually already inside the deal.
Late Discovery of Opportunities
By the time an opportunity becomes visible, the company has usually already started talking to someone else.
Overcrowded Sales Cycles
Everyone works from the same public signals, so every live deal becomes a crowded, price-driven pitch.
Reactive Outreach
Outreach only starts once a company signals it publicly — by definition, after the best window has passed.
Intent Data Arrives Too Late
Intent signals confirm a decision already in motion. They tell you a company is buying, not that it's about to.
The Insight That Changed Everything
Business change precedes intent. Hiring, funding, expansion, and restructuring are leading indicators — observable well before a company ever signals it's ready to buy. These signals are public, but underused, because monitoring them at scale across every company that matters isn't something a person can do manually.
"Business change is more predictive than business intent."
How I Got Here
I ran a digital agency, and I hit the same timing problem over and over — the businesses most likely to need my services were only ever visible once several other agencies were already in the room. Competitors were already in conversation before I even knew there was an opportunity.
Over time I noticed a consistent pattern: change precedes intent. If that was true, then detecting the change itself should predict the demand — before anyone else was reading the same late-stage signals everyone else relies on.
That thesis became BuyingWindow. I built it with a team of engineers to test it at scale: a system that continuously maps observable business signals to the commercial outcomes they most reliably precede, and surfaces the resulting opportunities before they're visible anywhere else.
Why Now
Intent-based data is saturated and structurally lagging — every vendor in a category is reading the same late-stage signals. Meanwhile, companies generate more observable signals than ever, across hiring platforms, public filings, and news. The gap between when opportunity is actually created and when it's conventionally detected is widening, not narrowing.
Opportunity is created early but detected late. First movers win this decade on timing, not on outreach volume.
The Signal Model
How raw business activity becomes a qualified commercial opportunity.
Business Activity
Hiring, funding, expansion, restructuring — the real-world events every company generates as it changes.
Signal Detection
Daily monitoring identifies behavioural change patterns across UK companies, aggregated from multiple data sources.
Signal Interpretation
AI maps detected patterns to the commercial outcomes they typically precede.
Opportunity Output
The companies most likely to need your services, surfaced while the window is still open.
What Keeps It Accurate
Multi-Source Signal Detection
Signals are corroborated across job postings, filings, news, and public records — never a single dataset. Companies House is one input among several, and mainly covers director and revenue data — it confirms a signal, it rarely flags one alone.
Historical Correlation Mapping
Signal combinations are weighted against how reliably they've preceded real commercial outcomes.
Industry-Specific Modelling
What matters for a recruiter is different to what matters for a corporate finance team — the models reflect that.
Early-Stage Bias
The system is deliberately tuned toward pre-intent signals, not the late-stage signals everyone else already sees.
Commercial Validation Filter
Only signal combinations shown to correlate with real outcomes are surfaced — noise is filtered out before it reaches you.
Who It's For
Recruitment Firms
— Know who's about to hire, before the job board listing.
Accountants
— Spot growth-stage clients before their filed accounts show it.
Agencies
— See who's about to brief a pitch, before the pitch exists.
Professional Services
— Engage before the RFP is written.
Corporate Finance Teams
— Source deals before they formally go to market.
B2B Sales Teams
— Open conversations before procurement begins.